Startups spend a lot less. But we’ve all seen examples of brands that should’ve spent more, right? We’re talking confusing, vague product names with logos that C Level Contact List look amateurish. What Makes a Strong Product Brand? Creating a product brand isn’t difficult or complicated. Creating a fantastic one? That’s another story. There are plenty of intangibles in play in the area of product branding, just as with branding strategies as a whole. There’s no strong reason, for example, that Amazon or Google works particularly well.
Those terms don’t tell you anything about what those companies do, and they barely even hint at anything tangible. But we’d be fools to say that Amazon and Google aren’t effective brands. So there are certainly some intangibles in play here. Still, we’ve identified several principles of strong product branding. Implementing these will get you well on your way to creating a successful, memorable product brand.